What about ad spend?
Well here’s the best news. In terms of ad spend, our most successful campaign saw us spend around 0.65p per acquisition, and around £5 per 1000 impressions.
There are lots of factors that affect ad spend on individual campaigns, but let me tell you that is really really low!
Our landing pages meanwhile convert at 39% (personally we always review the situation if a landing page conversion is below 25%).
The reason though that the price is low and the page conversion is high is because our marketing is largely targeted at warm audiences and our custom crowd, ie those people who have visited the website, engaged on social media, bought products, and are on our email list.
Because we’ve put so much effort into building the clinics profile online, we have very large warm audiences we can market to.
Takeaway: Work on building custom audiences and visibility before you run Facebook ads
We’re continuing to work with the private clinic to get even better results.
We can't wait to see what opportunities our next private medical clinic brings.