LOOK how we took a leading London private medical clinic and generated 600 potential patients/customers over 10 days at £0.63p each using automated online systems.

Are you FRUSTRATED trying to systematically generate patients for your private clinic and make yourself the stand out, go-to clinic in your field? 

Let us share with you how to grow & scale your private medical clinic using Facebook™....(without relying on word of mouth, PR or print advertisements),

These strategies will work for any type of private medical clinic or practise including back clinics, pain clinics, cosmetic clinics, sleep clinics, psychiatric clinics and many more.... 

Don't just take our word for it. Here's what Zita West, the founder of the Zita West Assisted Fertility Clinic has to say about our bespoke Facebook lead generation strategies for private medical clinics. 
I’m about to breakdown what we did, and offer some free takeaway advice for other private medical clinic owners and managers. 

My team and I are specialists in Facebook advertising for private medical clinics, and have had the privilege of working with the Zita West Assisted Fertility clinic for the last 18 months. The London based private fertility clinic offers a holistic approach to fertility as well as IVF cycles. 

We were tasked with setting strong digital marketing foundations for the private clinic, and then using this momentum to drive customers (or leads) to the clinic using sales funnels and Facebook ads. 

Here are some of the results we’ve achieved 

Patient/customer leads Jan - July 2017

- Prospects visiting Facebook funnel landing pages: +13,273 
- New total prospect audience who are aware of the clinic: 92,673
- Virtual clinic sessions: +7 (one per month)
- Virtual clinic landing page visits: +1,400 per virtual clinic
- Virtual clinic sign-ups: 500 - 650 for each virtual clinic
- Virtual clinic live attendees: up to 350 per virtual clinic
- Direct clinic enquiry requests following virtual clinics: 90 - 108 per monthly virtual clinic
- Clinic open evenings: Consistently fully booked with waiting lists 

Current return on cost Jan to July 2017: +211% 

*More sales are already coming in from the extensive pipeline and database that has been created in six months. Sales cycle for clinic booking is 8 months. It has been estimated that the pipeline will convert (assuming normal conversion ratios) into another £450,000 of business so the return on cost figure of 211% is grossly understated.

That’s a pretty good ROI for an awareness and lead generation campaign for a private medical practice.  

Pre-Facebook™ Ad Campaign... 

Before the rollout of new Facebook™ ad campaigns, we always run a full audit which includes analysing where any ads have run before.

✓ Placements: where have budgets fed to 
✓ Optimisations: Facebook™ goes through phases where it will give preferential treatment/results to certain campaign objectives - we would look to see if the private clinic was leveraging some of these optimisation pockets to their advantage 
✓ Tracking and pixel health: we check to see what sort of data has been "seasoning" the pixel and if this data is being used to further improve results
✓ CTR and CPC: this helps us to assess the fit between creative and targeting

In the case of this private clinic, they hadn’t run ads before so we were starting from scratch which involved adding the Facebook™ pixel, creating sales funnels, setting up custom conversions inside Facebook™, seasoning the pixel and training Facebook™ in who their audience is and who in that audience would end up converting. 
The landing pages and funnels
Alongside building website traffic and building social audiences generally, we decided to run live clinic sessions virtually online. These are on a number of different topics, and always educating potential customers further on the options available to them.

Preparation for lead generation
Whenever we talk about this particular clinic and why their Facebook™ ads went on to work so well, it is because we took time to lay the foundations of building highly targeted custom audiences through blog content, SEO, email lists and social media versus jumping into Facebook™ ads and hoping for the best. 

Takeaway: This is one of the key reasons it’s important to write content for your website, keep publishing, keep on top of social media and build out your email list. 

The ad campaign

Once ads started, we used a video campaign to our audiences but focused on those who already knew us, so only our custom audiences. 

When hosting live virtual clinics, we push towards even higher turnout by again using Facebook ads. On the day of the webinar, we ran Facebook ads to a custom list of those who have signed up reminding them the event starts at half 7 prompt – we know what life is like, you get busy, people forget, and these ads made sure people didn’t forget about the event.

We also ensure a high turnout rate by asking people to send their questions in advance. Not only does this help us prepare, but it means people know they will get personalised answers. 

Takeaway: The more personalised you can be for the event, the higher the turnout rate
What about ad spend?

Well here’s the best news. In terms of ad spend, our most successful campaign saw us spend around 0.65p per acquisition, and around £5 per 1000 impressions.

There are lots of factors that affect ad spend on individual campaigns, but let me tell you that is really really low! 

Our landing pages meanwhile convert at 39% (personally we always review the situation if a landing page conversion is below 25%). 

The reason though that the price is low and the page conversion is high is because our marketing is largely targeted at warm audiences and our custom crowd, ie those people who have visited the website, engaged on social media, bought products, and are on our email list.

Because we’ve put so much effort into building the clinics profile online, we have very large warm audiences we can market to. 

Takeaway: Work on building custom audiences and visibility before you run Facebook ads

We’re continuing to work with the private clinic to get even better results.

We can't wait to see what opportunities our next private medical clinic brings.

P.S. - if you're skimming and just wanted to see what the offer was... you can request a free strategy call to have myself and my team personally audit and advise on how your clinic can replicate the same results and scale and succeed with FB™ ads!
About Us
Bolt Digital is a digital marketing partner that specialises in Facebook ads and funnel builds.

The CEO of Bolt Digital is Natasha Courtenay-Smith (Tash). Bolt works with successful business owners, celebrities, ambitious founders and blue chip companies to drive profit and sustainable business growth. 

Tash advised the UK government on strategies to help business owners cope with the pace of innovation in the digital age and she is one of only 8 women to be selected, trained and accredited by Facebook to become one of their independent trainers for Facebook’s ‘She Means Business’ campaign.
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